AI Search Glossary
The standard definitions for the era of Generative Engine Optimization. Citable, authoritative, and structured for extraction.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of structuring digital content and brand signals to maximize visibility, citation, and recommendation in AI-powered answer engines like ChatGPT, Perplexity, and Google SGE.
Knowledge Graph
A Knowledge Graph is a structured database of entities (people, places, organizations) and the relationships between them, used by search engines to understand the world semantically rather than just through keywords.
Entity Engineering
Entity Engineering is the strategic process of defining and validating a brand's digital identity across knowledge bases to ensure it is recognized as a distinct, authoritative named entity by search algorithms.
Retrieval-Augmented Generation (RAG)
RAG is a technique used by AI models to retrieve fresh, external data (from the web or a database) to augment their internal training data before generating an answer.